How I Work
Clear, focused support for R&D and innovation without unnecessary delays or complications.
At Canopy R&D, I make it easy for clients to get the support they need without unnecessary delay, complexity, or risk.
Whatever the challenge, I offer flexible, focused input designed to deliver real results.
Confidentiality Comes First
You can speak freely and openly. I treat anything you share; technical, strategic, or commercial as confidential from the outset. I’m fully aware of the importance of intellectual property, and I’ll never use or disclose what’s shared without your explicit prior agreement.
If a formal NDA is required, I’ll gladly sign one. But I also believe in moving fast and that’s based on trust and avoiding un-necessary delays.
Who Owns What?
My thinking, tools and frameworks remain mine and may be used across different projects.
The specific ideas, outputs, and tools we create together during a project? Those are yours.
If we co-develop something with broader potential, I’m open to a fair, shared-use model, based on transparency and mutual benefit.
Working Style
Collaborative: I work best embedded into your team as a trusted thought partner.
Pragmatic: I’ll focus on outcomes, not theory, and avoid over-engineering the process.
Flexible: I adapt to what you need, whether that’s strategic thinking, sleeves-rolled-up delivery, or an honest second opinion.
Client Engagement
A free, no-commitment idea generation session to see how I can help
Flexible commercial arrangements — including fixed-fee, phased, or outcome-based approaches
Clear, direct communication and a genuine interest in what success looks like for you
My Values
Integrity: I’ll always tell you what I think, even if it’s not what you want to hear.
Impact: I only take on work where I believe I can make a real difference.
Trust: Everything starts with mutual respect and a shared understanding of what matters.
Let’s make something impactful happen
Dr Chris Goodsall
Canopy R&D
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